Milk Packaging for Kids Concept Development

This was a university project focused on developing a playful milk packaging concept for children. I created Coco, a cheerful and curious cow character designed to appeal to a younger audience and bring life to the packaging through storytelling and expression.

The goal was to make the visuals bright, inviting, and character-driven — leaning into simplicity and charm rather than high-polish detail. The designs explore a range of poses, moods, and background settings, showcasing how Coco might appear across packaging, promotional materials, or animated spots.

While it’s still a rough concept, it was a fun exploration of character-based branding with potential for expansion into a full packaging line or animated content.